This personal branding project focused on developing a unique logo and wordmark that reflect my identity and style as a designer. The goal was to create a professional yet authentic visual identity that communicates my design values and aesthetic.
The project began with moodboards and gathering inspiration to explore different visual directions and aesthetics that could represent my identity as a designer. I also explored existing personal brands and design portfolios to understand how others communicate their values visually, which helped me identify what I wanted to emulate or avoid.
During ideation, I created sketches and brainstormed logo concepts to experiment with different typography, symbols, and layouts to see what best expressed my style. Concept development involved narrowing down these ideas into stronger, cohesive visuals that aligned with the self-reflection insight from the research phase.
I refined the strongest concepts through multiple iterations, focusing on layout, balance, and authenticity. Moodboards guided decisions around colour and style, while concept sketches were refined into polished designs. I experimented with typography and colour palettes, prototyped the logo in different applications, and refined the final brand to ensure it worked consistently across mockups
A snapshot of the project's final visual direction.
