This project focused on a complete rebrand for Origins, a skincare company known for its botanical-based products. The work involved redesigning the existing logo to modernize the brand’s visual identity while staying true to its values.
To ensure the rebrand was effective, thorough research was conducted across several areas. Industry research provided insight into current beauty branding trends, while target audience and consumer research helped identify the values and expectations of Origins’ customer base. A competitor analysis revealed opportunities to differentiate the brand from its rivals, highlighting gaps and strengths in how other skincare companies present themselves.
The ideation phase began with extensive brainstorming and sketching to explore multiple directions for how the refreshed logo and identity could embody Origins’ modern persona. Early sketches experimented with typography and iconography while concept development refined these ideas into stronger, cohesive visuals.
In the execution phase, the strongest concepts from ideation were rendered into polished visual designs, including the finalized logo and stationery. Prototypes of the website mockup were developed to test how the new identity worked across different formats. Multiple iterations were created, with refinements made based on feedback to ensure cohesion and a strong connection to Origins’ brand values.
A snapshot of the project's final visual direction.
