IFAW: Hope for the Wild Campaign

The project began with an in-depth review of IFAW’s mission, values, and conservation priorities to establish a clear understanding of the organization’s voice and goals. Existing campaigns and visual systems were analyzed to identify opportunities for a refreshed yet aligned approach. Through moodboarding, the research informed the decision to focus the campaign on endangered species and shaped the overall communication strategy.

During ideation, multiple visual directions and messaging concepts were explored before settling on a final composition, conveying compassion and coexistence across various media. Sketches, layouts, and color palette tests were further refined, with three impactful species chosen to anchor the campaign. This stage helped establish a cohesive creative direction adaptable to both print and digital formats.

In execution, the poster, social media ad, and web banner were designed with consistent visual elements while accommodating the needs of each medium. Typography, imagery, and hierarchy were refined to create strong calls to action and clear, engaging messages. The final campaign delivers a unified and compelling presentation of IFAW’s mission, encouraging public awareness and support.